Posted: 09 Nov 2022 by Poppy Gardner

How the WRAP initiative is transforming the food and drink industry

How the WRAP initiative is transforming the food and drink industry

WRAP is a climate action NGO working around the globe to tackle the causes of the climate crisis and give the planet a sustainable future. They were established in the UK in 2000 and now work in 40+ countries. 

The basic premise is that WRAP works with governments, businesses and citizens globally to fight food waste, tackle plastic pollution and combat unsustainable clothing. 

Did you know they were the organisation behind the UK’s recycling logo?

Their goal is to unite different industries through their supply chains by focusing on sustainability areas. They hope through actions they can combat climate change, protect natural habitats and secure our resources.

So what does this mean for the UK’s food and beverage industry? 

Sainsburys and Tesco are among the businesses piloting a new methodology designed to help food and drink businesses across the value chain accurately measure and report their indirect (Scope 3) emissions.

The UK supermarket giants are signed up to pilot the Protocols are supporting WRAP’s Courtauld 2030 commitment. On emissions, the commitment requires emissions associated with food and drink consumed in the UK to be halved by 2030, against a 2015 baseline. Meeting this target will doubtless require a greater focus on Scope 3 emissions which for most large businesses, account for the majority of their emissions footprint.

Research conducted by WRAP in the development of the Protocols found that the two most common barriers to good Scope 3 measurement were poor data and the cost associated with employing external consultants.

With two of the major UK supermarket chains getting involved and focusing their efforts on their scope 3 emissions, I expect that we will see the remaining large UK supermarkets follow suit quickly either with WRAP or various other initiatives. 

The message from consumers is clear and loud, that UK retailers need to start actively managing sustainability issues through their supply chains.

Not only is the WRAP initiative better for our planet, but it also provides evidence for being better for profit: 

  • Nearly 50% of consumers globally are choosing to buy from brands with a clear commitment to sustainability
  • 67% of consumers consider sustainable materials to be a factor in purchasing a fashion item
  • 28% of consumers would stop buying clothes from a company if they find out it is not committed to the cause
How the WRAP initiative is transforming the food and drink industry

It’s not just the food and drink industry

eBay, River Island and Oliver Bonas have all signed up to the WRAP textile initiative, which WRAP said represent “three key parts of industry – home textiles, circular economy innovators and brands”.

This means that more than 100 businesses have now signed up, and Textiles 2030 brands and retailers now represent over 62% of all clothing products placed on the UK market.

The Textiles 2030 initiative sets targets for water and carbon reduction from textiles, as well as targets to ensure “more clothes are sold for reuse then new”.

 

Moving towards the future

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The comprehensive cloud hosted platform brought to you by STAR Index provides you with all the actionable insight you need to manage wider risk in your supply chain.

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