Princes Group pledge to pay a fair price for responsibly sourced tomatoes.
Princes, one of the UK’s leading food and drink brands, is forging the way for forward by committing to paying its tomato growers a “fair price” significantly above the market rate.
Following the pledge-making event of COP26, the battle for responsibly sourced, sustainable supply chains is a monumental task. Food retailers and manufacturers are feeling the pressure more than ever.
The new, three-year agreement for tomatoes sourced and processed via Princes’ Napolina brand builds on an existing partnership with Coldiretti established in 2019. Supported by Oxfam Italy, it will seek to further enhance the ethical, environmental and economic value of the Napolina tomato supply chain and its network of growers in the Italian region of Puglia.
Princes has put the emphasis on worker welfare, which only strengthens their Modern Slavery statement and hopefully lessens the blow of the fact that The Global Slavery Index estimates that on any given day in 2016 there were 145,000 people living in conditions of modern slavery in Italy, a prevalence of 2.4 victims for every thousand people in the country.